Several strategies can be used, to get people to buy a smart-phone app.
The first strategy that can be used, to get people to buy a smart-phone app, would be that in which the app is advertised online, say, through a pay per click advertising program.
The second strategy that can be used, to get people to buy a smart-phone app, would be that in which the app is popularized through the media. This can either be the traditional media or it can be social media, with the latter being typically more cost-effective for those who can leverage well on it.
The third strategy that can be used, to get people to buy a smart-phone app, would be that in which the app is sold directly to people. This can be through face to face contact. This can also be through email. The person in charge of marketing that app can, for instance, sign up for an account at Gmail (www.gmail.com), following the steps that are clearly outlined in this site and then use the same to send emails to people, inviting them to try the app in question. The challenge there would, of course, be in finding ways of sending such mails without being accused of being a spammer.
It is quite easy to figure out if a smart-phone app is worth expending cash on. This is, of course, against a background where, at the moment, we have so many smart-phone apps in the market, meaning that you can’t afford to buy every app you run across. You end up having to be discriminative, and that is what brings up the need for you to carry out some due diligence before making the decisions on the apps to buy.
As it turns out, there is one questions for you to ask, in figuring out if a smart-phone app is worth paying for. That is the question as to how much the app in question is likely to make your life easier. In the final analysis, if you have to pay for an app, it should be an app that makes your life easy in a significant way. If, for instance, you are a person who uses Gmail (www.gmail.com) regularly, and you come across an app that is designed to make Gmail.com login procedures easier, you may find yourself being inclined to invest in that particular app. The justification, in this case, would be that the app in question can make a function you perform regularly easier.
The usefulness of smart-phone apps can be ascertained in two objective ways.
The first way in which the usefulness of smart-phone apps can be ascertained is by taking a critical look at the sorts of problems that the apps solve. Now some smart-phone apps solve relatively simple problems: like, for instance, where you have an app generating an insurance quote like the one accessible at www.thegeneral.com. Others solve fairly complex problems: like where, for instance, we have apps facilitating voice over the Internet telephony. What is important here is not the simplicity or the complexity of the problems solved by the apps, but rather, the relevance and prevalence of the problems solved by the apps.
The second way in which the usefulness of smart-phone apps can be ascertained is by taking a critical look at their usage statistics. This is against a background where it can be assumed that smart-phone apps that attract many users are useful. That is especially the case if the apps in question are those that are only available at a cost: the reasoning being that if a particular app is good enough to make people fork out money to buy it, then it must be useful in some way.
It is important for you to have some three things, when setting up a smart-phone app development company.
The first important thing you need to have, when setting up a smart-phone app company is a viable set of app ideas. These should be ideas that form basis of apps that people can actually pay for (in a market that is saturated with ‘free apps’).
The second important thing you need to have, when setting up a smart-phone app company is the right technical manpower. You need to have people who understand the relevant programming languages, to help you implement your brilliant app ideas.
And the third important thing you need to have, when setting up a smart-phone app company is the right amount of capital. This is capital you can get by leveraging on your own personal savings, if you happen to be a personal with a sizeable amount of money in savings. You can also get capital by partnering with capitalists or by borrowing from a bank. As a starting point, you may, for instance, consider signing up for a Capital One online banking account, at www.capitalone.com, knowing that you chances of getting a loan from this particular institution are higher if you have an account with them.
Smart-phone apps differ considerably, in terms of popularity. Some, upon release, turn out to be more popular than others. We are interested in identifying the factors that influence the popularity of a smart-phone app.
It emerges that the first factor that influences the popularity of a smart-phone app is the utilitarian value of the app. There are some apps that are capable of doing truly superb things, and those inevitably end up being very popular. If, for instance, you are looking at an app designed to facilitate the provision of online counseling services such as the one described in this post, you can almost certainly be sure that it is bound to be very popular.
The second factor that influences the popularity of a smart-phone app is the manner in which the app is promoted. Apps whose developers devote more resources and time to promotion end up being more popular than those which are poorly promoted.
The third factor that influences the popularity of a smart-phone app is the profile of its developer. Apps associated with the big-time developers tend to end up being more popular than those associated with upcoming developers (even if, in terms of utilitarian value, they turn out to be more or less similar).
Popularizing a new smart-phone app isn’t hard work: provided that the app in question is one that is truly worth using (the sort of app that most people would tend to find useful).
One way in which you can popularize a smart-phone app would be by buying ads for it. You can, for instance, start by buying ads through the Google Adwords program.
Another way in which you can popularize a smart-phone app would be by getting mainstream media people to do articles (or broadcast news reports) on it.
Yet another way in which you can popularize a smart-phone app would be by introducing it directly to people, and asking them to try it (if you are sure that they will like it upon usage). You can, for instance, go to Ymail (www.ymail.com) and proceed to create a Yahoo mail account which you can use to send as many emails to as many people as possible, introducing them to your app, and urging them to try it. If the app is truly good, and the people in question try it, chances are that they will recommend it to others who will similarly try it out, and recommend it to others… creating some sort of a recommendations chain.
As a smart-phone user, situations may arise where you need to get customer support. The question naturally arises, in such situations, as to where you can get the customer support. And in response to that question, we come to learn that there are actually some three places where you can get free customer support as a smart-phone user.
The first place where you can get free customer support as a smart-phone user is from the smart-phone’s manufacturer: especially if the gadget happens to be one that is still under some sort of warranty.
The second place where you can get free customer support as a smart-phone user is from the vendor (the retailer or distributor) from whom you bought the gadget.
The third place where you can get free customer support as a smart-phone user is from the online community of that particular smart-phone’s users. In most cases, to be able to post a question in one of these communities, you need to be a registered member. But the registration is typically simple. In most cases, you just need to provide your email. And the email in question can simply be a Gmail (www.gmail.com) account, which you can set up for free (and in a matter of minutes) at the Gmail sign up page.
Like all businesspeople in today’s world, smart-phone app makers find themselves having to provide customer support to the people who buy their products. And as it turns out, there are several customer support methods that can be used by the said smart-phone app makers.
The first customer support method that can be used by smart-phone app makers is that which involves face to face contact.
The second customer support method that can be used by smart-phone app makers is that in which the support is offered through instant-messaging (chat) platforms.
The third customer support method that can be used by smart-phone app makers is that in which the support is offered through the phone.
And the fourth customer support method that can be used by smart-phone app makers is that in which the support is offered through email. The email in question here can, as a matter of fact, be free webmail such as Gmail (www.gmail.com). That is where, for instance, the folks behind the apps go to the Gmail email sign up page, and create accounts specifically for the purpose of using them to provide customer support to their customers. This can be a cost-effective, yet reliable way to offer customer support.
There are two major revenue generation models used by smart-phone app makers.
The first major revenue generation model used by smart-phone app makers is that in which they simply sell the apps, and thus gain money from the app sales. Companies that come up with apps which are capable of doing truly amazing things are able to put the apps up for sale — and they normally end up making huge sales.
The second major revenue generation model used by smart-phone app makers is that in which they give the apps free of charge, and then make money through advertising. This model may look counterintuitive, but it often works brilliantly, especially when it is properly deployed. Let’s say, for instance, a company comes up with a Gmail app which is meant to facilitate Gmail.com access by, among other things, presenting the Gmail.com login procedures in a simplified interface. Naturally, if the company in question attempted to sell this sort of an app directly, chances are that not many people would buy it, as they can always log into Gmail and access the webmail service for free. So the best that can be done, to generate revenue from this sort of an app, would be to give it for free, and then rely on advertising revenue.
There are some three types of organizations that normally procure mobile app development services.
The first type of organizations that normally procure mobile app development services is that of business organizations. These normally get mobile apps developed in order to make it easier for their clients to interact with them through their smart-phones. The ultimate objective is always that of leveraging on the power of these mobile apps to acquire the so-called ‘competitive advantage.’
The second type of organizations that normally procure mobile app development services is that of non-profit public interest organizations. These normally get the mobile apps developed in order to assist them in the furtherance of their objectives or in the solicitation of the funds through which they finance their operations.
And the third type of organizations that normally procure mobile app development services is that of governmental organizations. This is where you find both the mainstream government agencies and the quasi governmental agencies. In terms of the latter, you may, for instance, be looking at the agency charged with, say, the task of processing direct student loans repayments, whose website is to be found at myedaccount.com. Another similar agency would be that which processes the direct student loan applications, and whose website is to be found at www.fafsa.gov.